Eternal Optimist Branding

In 2021, at the age of 55, Jeannie Zappe became the 707th woman to successfully cross the English Channel. That same year, she approached Brockberry to help build upon the positive buzz this accomplishment created by developing a brand identity for her new business as a motivational speaker. We worked together to create something that, while not as impressive as crossing the Channel, certainly conveys the positivity and optimism she spreads on a daily basis.